Olaplex
Bond-building repair for colored and heat-styled curls.
Olaplex — Bond-Building Repair for Colored Curls
Olaplex changed the rules of hair color. Its patented bond-building technology repairs the broken disulfide bonds that lightening, coloring and heat styling leave behind — which is why it became the product colorists everywhere refuse to work without.
Why colored curls need Olaplex
- Repairs damage at the bond level, not just the surface.
- Built for color-treated and lightened hair — the exact hair that struggles most with dryness.
- Tones brass without stripping moisture, unlike harsh drugstore purple shampoos.
- Essential for highlighted curls, which are dry before you do anything to them.
Shop Olaplex purple toning
Olaplex No. 4P Blonde Enhancer Toning Shampoo — neutralizes brass and yellow on blonde and highlighted hair while bond-building.
Olaplex No. 5P Blonde Enhancer Toning Conditioner — tones and deeply conditions in the same step, so curls stay soft.
Stylist tip: purple products neutralize yellow, they don't lift or deposit real color. Use them roughly once a week. Every single wash will over-tone and leave hair looking dull and grey.
Start here: No. 4P and No. 5P together, once weekly in place of your usual wash.
Shop Olaplex for curly, color-treated hair at Curl Evolution — Babylon and Dix Hills, Long Island NY.