Shampoos & Cleansers

Sulfate-free shampoos and cleansers that clean curls without stripping them.

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Washing is where most curl routines go wrong. Conventional shampoos use harsh sulfates that strip the natural oils curls depend on, which is why hair can feel squeaky in the shower and frizzy by the time it dries.

Everything here cleans without that trade-off — sulfate-free cleansers, cleansing conditioners and gentle daily washes for curly, wavy and coily hair. If your curls feel dry or straw-like after washing, this is the shelf to start on.