{"product_id":"olaplex-no-4p-purple-toning-shampoo-8-5-oz","title":"Olaplex No. 4P Purple Toning Shampoo 8.5 oz","description":"\u003cp\u003eOlaplex's purple toning shampoo, made for blonde and highlighted hair that has started to pull warm.\u003c\/p\u003e\n\u003cp\u003ePurple pigment counteracts the yellow and brassy tones that blondes drift towards between salon visits, while the formula carries Olaplex's bond-building technology — so you are toning without the extra dryness that purple shampoos are notorious for.\u003c\/p\u003e\n\u003cp\u003eParticularly relevant if you have curls \u003cem\u003eand\u003c\/em\u003e highlights: coloured curly hair is dry to begin with, and a harsh toning shampoo makes that worse.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse once or twice a week in place of your regular shampoo. Leave on for a few minutes for stronger toning, less time for a subtle result. Follow with the \u003ca href=\"\/products\/olaplex-no-5p-purple-toning-conditioner-8-5-oz\"\u003eNo. 5P conditioner\u003c\/a\u003e.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":46794280698052,"sku":"OLA-4P-85","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/7013\/6772\/files\/olaplex_shampoo.webp?v=1790529075","url":"https:\/\/curlevolution.shop\/products\/olaplex-no-4p-purple-toning-shampoo-8-5-oz","provider":"Curl Evolution ","version":"1.0","type":"link"}