{"title":"Olaplex","description":"\u003ch2\u003eOlaplex — Bond-Building Repair for Colored Curls\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eOlaplex\u003c\/strong\u003e changed the rules of hair color. Its patented bond-building technology repairs the broken disulfide bonds that lightening, coloring and heat styling leave behind — which is why it became the product colorists everywhere refuse to work without.\u003c\/p\u003e\u003ch3\u003eWhy colored curls need Olaplex\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepairs damage at the bond level\u003c\/strong\u003e, not just the surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt for color-treated and lightened hair\u003c\/strong\u003e — the exact hair that struggles most with dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTones brass without stripping moisture\u003c\/strong\u003e, unlike harsh drugstore purple shampoos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEssential for highlighted curls\u003c\/strong\u003e, which are dry before you do anything to them.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eShop Olaplex purple toning\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eOlaplex No. 4P Blonde Enhancer Toning Shampoo\u003c\/strong\u003e — neutralizes brass and yellow on blonde and highlighted hair while bond-building.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOlaplex No. 5P Blonde Enhancer Toning Conditioner\u003c\/strong\u003e — tones and deeply conditions in the same step, so curls stay soft.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStylist tip:\u003c\/strong\u003e purple products neutralize yellow, they don't lift or deposit real color. Use them roughly once a week. Every single wash will over-tone and leave hair looking dull and grey.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStart here:\u003c\/strong\u003e No. 4P and No. 5P together, once weekly in place of your usual wash.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eShop Olaplex for curly, color-treated hair at Curl Evolution — Babylon and Dix Hills, Long Island NY.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"olaplex-no-4p-purple-toning-shampoo-8-5-oz","title":"Olaplex No. 4P Purple Toning Shampoo 8.5 oz","description":"\u003cp\u003eOlaplex's purple toning shampoo, made for blonde and highlighted hair that has started to pull warm.\u003c\/p\u003e\n\u003cp\u003ePurple pigment counteracts the yellow and brassy tones that blondes drift towards between salon visits, while the formula carries Olaplex's bond-building technology — so you are toning without the extra dryness that purple shampoos are notorious for.\u003c\/p\u003e\n\u003cp\u003eParticularly relevant if you have curls \u003cem\u003eand\u003c\/em\u003e highlights: coloured curly hair is dry to begin with, and a harsh toning shampoo makes that worse.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse once or twice a week in place of your regular shampoo. Leave on for a few minutes for stronger toning, less time for a subtle result. Follow with the \u003ca href=\"\/products\/olaplex-no-5p-purple-toning-conditioner-8-5-oz\"\u003eNo. 5P conditioner\u003c\/a\u003e.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":46794280698052,"sku":"OLA-4P-85","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/7013\/6772\/files\/olaplex_shampoo.webp?v=1790529075"},{"product_id":"olaplex-no-5p-purple-toning-conditioner-8-5-oz","title":"Olaplex No. 5P Purple Toning Conditioner 8.5 oz","description":"\u003cp\u003eThe conditioner half of Olaplex's purple toning pair, built to be used alongside the No. 4P shampoo.\u003c\/p\u003e\n\u003cp\u003eIt continues the toning while doing the job a conditioner should — softening, detangling and restoring moisture that blonde hair loses through colouring. Bond-building technology runs through this one too.\u003c\/p\u003e\n\u003cp\u003eFor coloured curls, this step matters more than it does on straight hair. Lightened curly hair is drier by nature, and skipping conditioner after a toning wash is how it ends up brittle.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply after the \u003ca href=\"\/products\/olaplex-no-4p-purple-toning-shampoo-8-5-oz\"\u003eNo. 4P shampoo\u003c\/a\u003e, leave for a few minutes, then rinse. Detangle with a wide-tooth comb while it is in.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":46794280730820,"sku":"OLA-5P-85","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/7013\/6772\/files\/olpalex_conditioner.webp?v=1790528927"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/7013\/6772\/collections\/Olaplex_logo.png?v=1790087848","url":"https:\/\/curlevolution.shop\/collections\/olaplex.oembed","provider":"Curl Evolution ","version":"1.0","type":"link"}